CHANNEL LAUNCH
Channel launch checklist
Prepare your team, sales materials and customer support before introducing a new product locally.
Working guide
Review readiness with your local team
Before introducing a telematics and IoT solution, identify your partners, region, customers and the vehicles or assets they use. Prepare software setup, sales materials, installation, activation, customer guidance and follow-up alongside the device.
Customer focus
Choose the customer group, asset and use situation for the initial discussion.
Product information
Have the relevant product and installation documents ready. List unresolved questions.
Sales material
Check that product names, descriptions and claims match in sales materials and on the website.
Installation and customer guidance
Decide who installs the device, explains the setup and helps the customer start using it.
Follow-up
Agree who receives questions and how unresolved issues are passed on.
Commercial terms
Confirm the terms with the responsible contact before sharing them with customers.
Prepare the next launch discussion
Bring the customer focus, local responsibilities and open product questions your team still needs to resolve.